Leadership is the cornerstone of a high performing business.
Competitive differentiation occurs when senior executives align firm brand identity with leadership brand, employer brand, and a high performing culture. Aligning these elements is critical to sustainable business performance.
Alignment delivers re-investable profits for strategic growth, deeper customer intimacy as customers receive the desired experience at every touch point, and higher levels of employee engagement. All of this serves to improve investor confidence in future results.
Our approach starts from the outside-in:
bridging the firm’s identity in the mind of customers and investors with the behavior of those inside to enable a high performing culture. We intend to do more than help companies create great leaders. We help them create a system of leadership that stands out amongst competitors and increases value to all stakeholders. We help organizations embed their Firm Brand Identity through their leaders and employees.
Consulting engagements focus on broad business transformation challenges as well as on specific leadership brand capability improvement initiatives. For business transformation projects, senior executives charter marketing and HR design teams to ensure that the Firm Brand Identity is embedded at every customer touch point and that HR practices of selection, development, and reward are aligned to what employees should know, be, and do to serve customers. Leadership capability engagements ensure that leadership development efforts are worth the investment in time, money, and energy. This is done by integrating and optimizing the six elements of the Leadership Brand Architecture.
We recognize that every organization is unique, so we offer standard and custom workshops to ensure that your leaders are learning the skills that are most needed to address existing leadership gaps and better build your brand. Combining our modularized content with your unique business needs ensures engaging and effective programs.
There are two kinds of assessments: individual and organizational. Individual leaders utilize our world-class behavioral and psychometric tools such as the Leadership Code 360 and MENTOR. The organization assessments audit a variety of issues related to building deeper organization capability. These tools and methods include auditing your leadership bench strength through a pipeline audit, auditing your leadership brand capability compared to our global, industry, and country norms and completing an intangibles audit or an organization capability audit. These audits are aimed at helping to assess and then take action on what really matters.
We partnered with a client to design and deliver a leadership development program that resulted in more than 75% of participants improving in their selected focus areas and growing in their career stages.
Using our assessments, analysis, and recommendations, one of our clients filled a new senior management layer with leaders whose personalities, experiences, and cognitive capabilities fit well with the role demands.
We worked with a consumer goods company to create a leadership competency framework that translated the company’s mission statement into internal actions and processes and helped solidify a global identity.