About Us

The RBL Group is on the forefront of strategic HR transformation, leadership capability development, and strategy implementation. We begin and end with an outside-in focus on customers, employees, and investors to create solutions that yield long-term impact.

Specifically, we help organizations:

  • Transform their HR operations from sunk cost to dynamic asset
  • Generate new levels of leadership power from your existing leader pool
  • Redefine listless strategy and crippled organizational design to create a sleek, purposeful system

Strategic HR

Traditional HR practice is seen as a get-out-of-jail card for organizations with poor personnel practices or a happiness tool in typically functioning workplaces. RBL knows from its research and empirical practice that HR has the potential to be a strategic business tool that improves efficiency and engagement at the line-level and strategic operation at the institution level. RBL specializes in expanding HR vision and focusing HR practice so they become not only a way to manage regulation requirements but to become a revenue-enhancing tool that improves the bottom line.

Leadership & Talent

When leveraged correctly, leadership is greater than even awesome individual leaders. RBL understands that great leaders infuse a culture and brand to their leadership efforts that exist even when leaders aren’t present. Through its workshops and consulting, RBL invigorates leaders, helping them to transform their personal and organizational leadership practices that hold back the organization from reaching its peak potential.

Organization Strategy

Everyone knows that a poorly designed organization led by happenstance and whim is as grating to the soul as walking barefoot on broken glass. Achieving organizational fluidity and inspired direction isn’t organic—it’s manufactured piece by transformational piece. RBL’s organizational design practice and strategic envisioning consulting have proven to be the necessary element to lift organizations to their truest and most effective forms.

Co-founders: Dave Ulrich and Norm Smallwood

The RBL Group began with a dynamic duo, Dave Ulrich and Norm Smallwood, two of the most well-respected minds in the fields of organizational leadership development and HR practice. Their mission—to change the way HR approached its responsibilities within organizations and to ensure that the foundation upon which leadership was built wasn’t full of cracks. The key to their success, focus on results. Quickly, they assembled a great team of thinkers, consultants, analysts, and researchers that could expand this vision and expertise. Now, over 20 years later, The RBL Group continues to expand minds and practice through meaningful workshops and interactions with clients large and small throughout the world.

Grounded in Research

While the “R” in RBL stands for “Results,” it could also very well represent “Research.” The threads of data gathering and experimentation that were woven together to create the RBL Group have since been combined to create a rich tapestry of innovative thinking about HR and leadership. Dave Ulrich, one of HR Magazines top 50 thinkers and the creator of the Human Resource Competency Study, keep HR professionals throughout the world current with the core competencies successful HR revolves around. Norm and the other thinkers at the RBL Group continue to look at the core skills required for successful leadership. And with all of this research we create applicable solutions to help leaders solve their most challenging issues.

Examples of the research for the HR Competency Study

The HR Competency Study is the largest global study of HR professionals with over thirty thousand respondents across Europe, Asia, the Middle East, Australia, Africa, and the Americas. The HRCS identifies what HR professionals must know, be, do, and deliver to contribute more fully to their organizations. HR professionals at all levels asked their colleagues inside and outside of HR for feedback. Based on the findings of the study, we've developed a model the different ways HR contributes to the business.

Insights Blog:

The Value of a Leadership Brand

— In our research, we’ve found that companies who are known for their leadership all have one obvious connection: they build leadership brand.

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