Mariana Forero is a distinguished marketing strategist and digital transformation specialist with over 20 years of experience helping organizations evolve their sales approaches and customer engagement strategies. Her expertise spans crucial areas such as people-oriented marketing, data-driven decision making, customer centricity, and modern sales methodology—all focused on aligning sales processes with customer buying journeys to deliver authentic value.
Mariana currently serves as a Senior Consultant at The RBL Group, where she leverages her extensive marketing and business strategy experience to help organizations transform their commercial processes for the digital age. In this role, she helps companies transition to modern selling methodologies that enable sales professionals to build meaningful relationships with prospects and clients at every stage of the sales process.
With a solid academic foundation, Mariana holds a degree in Economics with a specialization in Applied Economics and Political Economy from Universidad del Rosario, complemented by specialized marketing training from CESA. She has further enhanced her expertise through programs in Customer Centric Innovation at RWTH Aachen University and Innovation Leadership at Georgia Northwestern Technical College.
Throughout her distinguished career, Mariana has held strategic leadership positions across diverse sectors. She served as Competitivity and Performance Manager at Whitney International University System (Ilumno), where she was responsible for analyzing sales behavior and execution, defining appropriate KPIs, and identifying improvement opportunities aligned with business objectives. As Marketing Manager at Buscapè Internet Financial Services (PagosOnline), she led strategies for business growth and customer engagement through events and experiences.
Her experience also includes roles as High Income Segment Manager at Banco Santander, where she designed and developed strategies for customer activation, onboarding, and retention for a segment representing 85% of the bank's personal banking business. At Sony Corp, she developed CRM projects and direct sales strategies through Sony Centers and internet channels. Earlier in her career, she served as Business and Marketing Manager at StarMedia and Brand Director for Mustang at Protabaco (later acquired by BAT).
Beyond her corporate roles, Mariana has served as Sales Manager for Colombia for several technology companies including Thalamus (real-time marketing software), Seminarium, Stibo Systems (Master Data Management), Qlick (data analytics and BI), and Medallia (CX Management). She has also managed commercial innovation projects, particularly for the financial sector.
Mariana's unique approach combines people-first strategies with technology, data, and human resource management under a customer-centric perspective to develop sustainable solutions. Her entrepreneurial orientation and commitment to continuous learning, coupled with her strong knowledge and skills in marketing, information management, and technology as a value enabler, allow her to guide organizations through complex commercial transformations while maintaining competitiveness in an evolving digital environment.
Colombian by birth, Mariana lives with her family in Bogotá, where she continues to impact organizations across Latin America with her unique blend of marketing expertise, commercial transformation capabilities, and commitment to placing the customer at the center of business strategy.