Organizations were designed for stable environments, so how can we reorganize them to win when market conditions are regularly changing fast? Dave Ulrich and Arthur Yeung’s book provides a guide.
To adapt and compete today, forward-looking companies from Amazon to Alibaba are redesigning themselves to shed their past, quickly respond to market opportunities, change their structure, govern for agility and innovation, and empower all leaders to make choices to win.
Reinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets provides a six-step model for how any company can rethink, restructure and reenergize to seize changing market opportunities that will lead to continuously greater value.
Arthur Yeung, the leading expert on the topic in China, which is a global leader in reinvention, and Dave Ulrich, the leading expert in the U.S, crystalize the best elements from some of today’s nimblest and fastest growing big companies (Amazon, Facebook and Google in the U.S.; Alibaba, Huawei and Tencent in China; and Supercell in Europe), and from established experimental structures (holacracy, agile, network, platform, boundaryless and more). The result is an integrated model for reinvention.
While most companies only structure their organizations based on what goes on inside, reinvented organizations also look to what’s outside: their networks, their partners and the marketplace they want to dominate.
Once leaders learn these principles, they’ll learn to let go of organizational assumptions and will instead capitalize on a design logic and language for reinvention. Organizations will learn to examine unstructured data for what could be instead of structured data that has been and how to pivot to opportunities fluidly that will transform a company as fast as the environment changes.