Why do people join your company? If they are joining for the right reasons, the chances of retaining top talent are much greater.
Research suggests that a high percentage of companies have taken the initial step of developing an “employment contract,” which clearly defines the employee “give and get” - the performance and behavior that is expected of employees and what they receive in return (e.g., opportunity, development, reward and recognition, flexibility, etc.).
The problem with an employment contract is that it doesn’t answer the fundamental question of why employees choose your company rather than another. This is the question answered by an “employment brand.”
Consider some examples of company employment brands.