Tips for When the Tide Turns

Financial Times | Nov 18, 2009
Dave Ulrich

If a rising tide lifts all boats, a falling tide exposes all flaws.

In an upturn, companies may grow without outside advice yet they have money for consulting services. In a downturn, companies have less money for consulting expertise, but need it more. And while demand for consultants falls, their supply increases as many former employees in other sectors naively view consulting as their career redemption.

Learn the realities and opportunities of consulting that these paradoxes reveal.