Do You Have the Talent Brand You Need?

The Huffington Post | Feb 05, 2010

As I wrote in an earlier post, I recently led a workshop for the top management team of a large global technology-service organization that analyzed the company’s “talent brand,” which communicates to customers the unique characteristics and values of the company’s employees. The workshop helped these leaders understand that their talent brand was strong on expertise, but weak on innovation.

What can you do to build the talent brand of your organization?

Be explicit about the talent brand. A talent brand is a promise that you will consistently deliver a particular customer experience. If you were a fly on the wall as customers leave the store, or exit the plane, or put down the phone, what do you want them to say about their experience of dealing with your employees?

Learn four more ways you can build your organization’s talent brand.