Client Feature:
Falck Global Assistance
See how the Denmark-based company used an outside-in
perspective to define their business strategy.
Read Story

The Denmark-based company’s activities are directed at helping people: preventing accidents and disease; providing assistance in situations of emergency, accidents and need; and helping people move on with their lives after illness or accidents. Falck operates in 44 countries on six continents and is the second largest ambulance provider in the US.

For the newest business unit in Falck, Falck Global Assistance, the future was bright—they had acquired a few big clients and experienced a significant amount of growth in a relatively short time. However, they weren’t sure what the next steps for their business were in ensuring steady growth and continuing to drive results. Although they had an idea where they wanted to end up, they realized they didn’t have the concrete strategy or vision they needed to support the achievement of those goals. They decided to secure external support to help them facilitate the process around deciding how to best direct the business in the most effective and profitable way.

Being familiar with RBL’s expertise, and wanting to leverage RBL’s focus on outside-in, Falck enlisted RBL to help them integrate a customer perspective into their new direction. Together with RBL, Falck interviewed over 70 different stakeholders—partners, clients, competitors, employees, and owners—about how they viewed Falck, what its strengths and weaknesses were, and what they should work on to achieve the results they wanted. After all the data was collected, Falck ran a strategy seminar alongside RBL’s consultants where they shaped their vision and defined the strategic competencies that supported it.

After working with RBL to solidify their strategic vision, Falck Global Assistance doubled the amount of employees, grew into a 1 billion DKK business, strengthened their leadership team, and are now poised to become the largest source of future growth within the company. They hope to bring the frameworks, tools, and theories RBL brought to their business to other parts of Falck to expand their outside-in conversation and increase their ability to deliver the top-notch care and results their customers have come to rely on.

“RBL is good at understanding a business. You know how to decode who you’re dealing with, and you know how to communicate in different ways depending on which room you’re stepping into. We almost felt like we were working with somebody on the inside. We really feel like you want us to succeed, and that gives us a lot of confidence in working with an external partner.”

--Pernille Sandberg, Group Head of Talent and Leadership & HR Director Assistance

We know that Europe faces unique challenges. We also know that it’s still one of the best places in the world to do business. At RBL, we focus on helping companies develop the leadership, talent, and capabilities they need to thrive in uncertain times and build a foundation for future success.
Our approach starts from the outside-in: bridging the firm’s identity in the mind of customers and investors with the behavior of those inside to enable a high performing culture. We intend to do more than help companies create great leaders. We help them create a system of leadership that stands out amongst competitors and increases value to all stakeholders. We help organizations embed their Firm Brand Identity through their leaders and employees.

Our Team

The RBL Group's Europe Team

Regional Managing Director
Principal Consultant
Project Manager
Christine Cleeman
Regional Managing Director
Christine Cleemann is the Regional Managing Director of RBL Scandinavia. In her work she is focused on customer-based solutions in leadership, global people development, commercial skills training, self leadership practices and HR innovation. For the past 5 years Christine has worked with RBL clients across the world in various industries helping business leaders and HR professionals increase their impact and build results with key stakeholders inside and outside their company.

As senior external lecturer at The Copenhagen Business School, Christine teaches the full-time MBA program in strategic HR, and the Master of Public Governance at CBS Executive.

Before joining RBL, Christine previously served as general manager of global HR capabilities in the multinational energy and transportation corporation A. P. Moller – Maersk in charge of global talent programs and HR organization development. She also worked as general manager for Damco International and for the Danish Telecom company TDC. Additionally, she brings more than 14 years of consulting experience.

Christine has an MBA in international business and HR. She holds a Ph.D. in entrepreneurship and management studies from the Copenhagen Business School.
Allan Freed
Principal Consultant
As the principal consultant in RBL’s European office, Allan manages consulting and executive education programs delivered to our European clients. Since joining RBL in 2008, he has worked with more than 100 organizations based in the region on HR transformation, HR strategy development, HR executive education and leadership development projects.

In addition to his work in Europe, Allan has worked extensively in the Middle East, Asia, Australia and North America, helping HR leaders transform and quantify the value they create. He has led major HR strategy development projects, spearheaded the design of RBL’s HR Academy concept and managed a large number of executive education programs across industry sectors.

Allan also wrote the European chapter of the book Global HR Competencies.

Prior to joining RBL, Allan worked as a general manager for a large fast moving consumable goods business.
Henrick Carlsen
9 years in corporate functions. Latest six years at A.P. Moller-Maersk Group

10 years of consultancy experience at Aston & Promentor Management A/S, Albertsen & Hvidt and The Consulting Firm

Adjunct lecturer at both Copenhagen Business School and Ashridge Business School.

Henrick’s areas of expertise include: Performance Management and People Performance, Organizational Design and Restructuring, Strategy Execution, Business Development, Fact-based Strategy Development, HR Strategies, HR Partner Programs, High Performance Teams and Workshop Facilitation.

Ten years of high-end management consulting within strategy execution and performance management and six years of HR Management in corporate and group functions at A.P. Moeller Maersk provides a strong and very unique combination of skills.

Henrick bikes Mt. Ventoux in France every summer, is a keen mountain biker and plays golf with a reasonable handicap of 22.
Kaydean Lennox
Project Manager
Areas of Expertise
Kaydean is a project manager for The RBL Group where she works to coordinate and manage activities related to client assessments and programs globally. With over 23 years consulting in organizational, talent management and change control programs, Kaydean brings extensive experience in achieving client success with leadership, financial and strategic HR initiatives.
Kaydean has managed leadership and training programs with a range of Global Blue Chip organizations, including the Pharmaceutical and Oil and Gas industries in Spain, United Kingdom, Middle East, the United States and others.
She is highly experienced in delivering successful change management and talent management programs against defined objectives in organizations of all sizes.
Prior to joining The RBL Group, Kaydean spent many years as a Financial and HR Director in private industry.  She has a proven track record of delivering success for both internal and external client training and development programs.