Strategic Overhaul

Business Challenge

A large consumer packaged goods company was underperforming in every aspect of business compared to the competition. The executive team concluded that a complete strategic overhaul was needed to achieve the full potential of market success.


The RBL Group collaborated with the executive team and targeted "design teams" to develop and execute the new business strategy.

This plan focused on:

  • Cultivating a high performance culture
  • Determining a new approach to resource allocation based on which core competencies should be world-class
  • Identifying where to increase cost efficiencies
  • Restructuring the global company from a geographical organization with multiple businesses to a business unit focus in an integrated corporate structure


The business transformation was remarkable. As a result of strategy implementation, company stock value grew from $18 to $60 a share over the next five years.