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Norm Smallwood

Norm Smallwood
  • Effective Leaders - Leadership Excellence - April 2013

    When we ask people, What makes an effective leader?, their responses tend to cover the same personal attributes: setting a vision, having integrity, communicating well, being bold, making things happen, etc. This approach is half right. Yes, leaders need to have effective attributes —but they also need to get results. In fact, leaders need to deliver five results for five key constituents…

  • Effective Leaders Combine Attributes and Results

    When we ask people, What makes an effective leader?, their responses tend to cover the same personal attributes: setting a vision, having integrity, communicating well, being bold, making things happen, etc. This approach is half right. Yes, leaders need to have effective attributes —but they also need to get results. In fact, leaders need to deliver five results for five key constituents…

  • Five Steps to Building Your Personal Leadership Brand - HBR

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    Harvard Business Review, Dec. 1, 2007
    By Dave Ulrich and Norm Smallwood

    A strong personal leadership brand allows all that’s powerful and effective about your leadership to become known to your colleagues up, down, and across the organization; enabling you to generate maximum value. This article, an adaptation from consultants Dave Ulrich and Norm Smallwood’s new book, Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value,…

  • From Leadership Point of View to Personal Leader Brand

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    Leaders who are more self-aware may have personal insight and intensity, but unless it is directed in the right ways, it won’t have sustainable impact. To have sustainable impact, a leadership point of view needs to become a personal leader brand. In this essay lay our four characteristics of building a leader brand.

  • How HR Can Add Value by Dancing with Business - HKIHRM

    Prior to RBL’s Norm Smallwood speaking appearance at the 2013 HKIHRM Annual Conference, he sat down with Human Resources Singapore to discuss ways HR professionals can build organization capabilities that deliver exceptional value to the businesses they support.

  • How Leaders Build Value

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    (Note: Originally published in hardcover as Why the Bottom-Line Isn’t.)

    How to use intangibles to increase the value of your business

    Originally published under the title Why the Bottom Line Isn’t, this revised and updated edition shows business leaders how to build long-term value through assets not accounted for on the company’s financial statements. Through leadership, service, corporate culture, and the ability to attract top talent, businesses can create real,…

  • How to Build a Profit Culture

    In their book, Why the Bottom Line Isn’t: How to Build Value through People and Organization, Dave Ulrich and Norm Smallwood describe how leaders can increase the market value of their business by making intangibles more tangible. These intangibles include industry growth, quality of earnings, product brands, technical competencies, and organization capabilities.

  • Leadership Brand

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    Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand – a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms’ investors, customers, and employees – elevating market value and creating a sharp competitive edge. The…

  • Leadership Deficits Underlie Downgraded Credit Ratings

    We need to solve our debt crisis to restore confidence in the American economy. Even more we need our leaders to work in the best interests of the nation to find solutions rather than serve unrealistic notions of political purity. Only by creating a surplus of effective leadership will we restore confidence on Wall Street and Main Street.

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