For over 30 years, we have worked to figure out how to help individuals and organizations deliver value through HR. We have found that work is a universal setting for people to meet the universal need for meaning in their lives. In our latest book, The Why of Work, we distill insights from many disciplines into a set of tools and actions leaders can use to help their employees discover a renewed sense of purpose. The great news is that when leaders help employees find meaning, it leads to increased employee productivity, customer commitment, investor confidence, and community reputation. Meaning matters, and leaders are primary meaning makers.


