8. Define Your Personal Leadership Brand
Norm Smallwood of the RBL Group gives tips on how to convey your identity and distinctiveness as a leader.
You probably already have a personal leadership brand. But do you have the right one?
The question is not trivial. A leadership brand conveys your identity and distinctiveness as a leader. It communicates the value you offer. If you have the wrong leadership brand for the position you have, or the position you want, then your work is not having the impact it could. A strong personal leadership brand allows all that’s powerful and effective about your leadership to become known to your colleagues, enabling you to generate maximum value.
