You don’t expect the CEO of a financial services company to trot around the globe for a series of in-person employee meetings, let alone broadcast them on YouTube. But Jim Schiro, head of Zurich Financial Services, the insurance giant, is clever enough to realize that communications is especially crucial in tough times.
In a May 9 article for the New York Times, “The CEO, Now Appearing on YouTube,” Schiro described the importance of keeping employees informed and confident that the company was aware of the industry challenges and taking appropriate actions with appropriate urgency. Hence the road show and online videos.
In our new book HR Transformation (McGraw-Hill, June 2009), we provide a simple model of what good communication and information activities ought to include.
Learn how the communications compass model works.
