Leadership is the cornerstone of a high performing business.
Competitive differentiation occurs when senior executives align firm
brand identity with leadership brand, employer brand, and a high
performing culture. Aligning these elements is critical to sustainable
Alignment delivers re-investable profits for strategic growth, deeper
customer intimacy as customers receive the desired experience at
every touch point, and higher levels of employee engagement. All of
this serves to improve investor confidence in future results.
Our approach starts from the outside-in:
bridging the firm’s identity in
the mind of customers and investors with
the behavior of those inside to enable a
high performing culture. We intend to do
more than help companies create great
leaders. We help them create a system
of leadership that stands out amongst
competitors and increases value to all
stakeholders. We help organizations
embed their Firm Brand Identity through
their leaders and employees.
Consulting engagements focus on broad business
transformation challenges as well as on specific
leadership brand capability improvement initiatives.
For business transformation projects, senior
executives charter marketing and HR design teams
to ensure that the Firm Brand Identity is embedded
at every customer touch point and that HR practices
of selection, development, and reward are aligned
to what employees should know, be, and do to serve
customers. Leadership capability engagements
ensure that leadership development efforts are
worth the investment in time, money, and energy.
This is done by integrating and optimizing the six
elements of the Leadership Brand Architecture.
We recognize that every organization is unique,
so we offer standard and custom workshops
to ensure that your leaders are learning the
skills that are most needed to address existing
leadership gaps and better build your brand.
Combining our modularized content with your
unique business needs ensures engaging and
There are two kinds of assessments: individual
and organizational. Individual leaders utilize
our world-class behavioral and psychometric
tools such as the Leadership Code 360 and MENTOR. The organization assessments
audit a variety of issues related to building
deeper organization capability. These tools
and methods include auditing your leadership
bench strength through a pipeline audit,
auditing your leadership brand capability
compared to our global, industry, and country
norms and completing an intangibles audit or
an organization capability audit. These audits
are aimed at helping to assess and then take
action on what really matters.
We partnered with a client to
design and deliver a leadership
development program that
resulted in more than 75% of
participants improving in their
selected focus areas and growing
in their career stages.
Using our assessments, analysis,
and recommendations, one of
our clients filled a new senior
management layer with leaders
whose personalities, experiences,
and cognitive capabilities fit well
with the role demands.
We worked with a consumer goods
company to create a leadership
competency framework that
translated the company’s mission
statement into internal actions and
processes and helped solidify a
Tell us about your challenges.
Contact our Leadership & Talent Practice.